Exhibition Build · San Diego Convention Center
Your trade show booth in San Diego – rent or buy.
Full service and German-speaking consulting for German and European exhibitors. Design, planning and production are handled by our local team right in San Diego – you focus on your customers.
Everything for your trade show presence in San Diego
Whether a temporary rental booth or a custom build: we deliver the right solution – including consulting, logistics and on-site support.
Rent a booth
High-quality, reusable rental booths in every size. You pay only for the show – we handle build-up, dismantling and storage.
Consulting & planning
From the first idea to the finished concept: we advise on booth size, design, budget and the rules of the San Diego Convention Center.
Logistics & build-up
Transport, customs, build-up and dismantling, furnishing and technology – one point of contact for the entire process on-site in the USA.
Custom booth construction
Tailor-made booths that showcase your brand – optionally for purchase as a long-term investment for multiple shows.
German-speaking service
Communication in your language, understanding of European exhibitors and a team that knows US trade shows from decades of practice.
End-to-end support
A dedicated project lead accompanies you from inquiry to the last show day – reliable, transparent and on schedule.
Custom-built or system booth – your choice
Depending on your budget, the look you want and reusability, we build your booth fully custom or with a modular system. Both options are available to rent or to buy.
Custom-built exhibits
Tailor-made booths designed precisely around your brand, space and goals – free in design, shape and materials. Ideal when your presence should look maximally individual and unmistakable.
System / modular booths (with Aluvision)
Modular, reusable aluminium systems from our US partner Aluvision: fast plug-and-play set-up and dismantling, seamless LED integration and sustainable because endlessly reusable. Ideal for recurring appearances and predictable budgets.
More about Aluvision →Trade show success in San Diego – without the hassle
A trade show in the USA means different standards, different suppliers and different processes. We take the complexity off your hands and make sure your booth is ready on time, compliant and impressive.
- Experience with the San Diego Convention Center and US show regulations
- Design, planning and production directly on-site in San Diego by our local team
- Transparent quotes with no hidden costs
- References from international exhibitors in pharma, industry, technology & more
Key trade shows at the San Diego Convention Center 2026 – 2027
Are you exhibiting at one of these international trade shows? We plan, produce and build your booth on-site in San Diego. Find your show and inquire directly.
| Trade show / event | Date | Industry | Request booth |
|---|---|---|---|
| ESRI User Conference 2026 | Jul 13–17, 2026 | GIS & technology | Inquire |
| Comic-Con International: San Diego 2026 | Jul 23–26, 2026 | Pop culture & entertainment | Inquire |
| SPIE Optics + Photonics 2026 | Aug 23–27, 2026 | Optics & photonics | Inquire |
| San Diego Fall Gem & Jewelry Show (JOGS) | September 2026 (date to follow) | Jewelry & gems | Inquire |
| AAP National Conference & Exhibition 2026 | Oct 2–6, 2026 | Medicine / pediatrics | Inquire |
| Anesthesiology 2026 (ASA Annual Meeting) | Oct 16–20, 2026 | Medicine / anesthesiology | Inquire |
| TCT 2026 (Transcatheter Cardiovascular Therapeutics) | Oct 31–Nov 3, 2026 | Medicine / cardiology | Inquire |
| Biomanufacturing World Summit 2026 | Nov 9–11, 2026 | Biopharma manufacturing | Inquire |
| Cell Bio 2026 (ASCB | EMBO Meeting) | Dec 12–15, 2026 | Life sciences / cell biology | Inquire |
| Advanced Therapies Week 2027 | Jan 18–21, 2027 | Biotech / cell & gene therapy | Inquire |
| STS Annual Meeting 2027 | Jan 28–31, 2027 | Medicine / thoracic surgery | Inquire |
| SLAS 2027 International Conference & Exhibition | Jan 30–Feb 3, 2027 | Lab automation & screening | Inquire |
| Intersolar & Energy Storage North America 2027 | Feb 8–11, 2027 | Solar & energy storage | Inquire |
| NRECA Annual Meeting 2027 | Feb 12–17, 2027 | Energy & utilities | Inquire |
| WEST 2027 (AFCEA & U.S. Naval Institute) | Feb 16–18, 2027 | Defense & maritime tech | Inquire |
| SCCM Critical Care Congress 2027 | Mar 14–16, 2027 | Medicine / critical care | Inquire |
| BioProcess International US West 2027 | Mar 16–17, 2027 | Biopharma manufacturing | Inquire |
| CROI 2027 (Retroviruses & Opportunistic Infections) | Mar 21–24, 2027 | Medicine / infectious diseases | Inquire |
| ASCRS 2027 Annual Meeting | Apr 2–5, 2027 | Medicine / ophthalmology | Inquire |
| AANS 2027 Annual Meeting | Apr 9–12, 2027 | Medicine / neurosurgery | Inquire |
| Vascular Annual Meeting (VAM 2027) | Jun 2–5, 2027 | Medicine / vascular surgery | Inquire |
| ESRI User Conference 2027 | July 2027 (date to follow) | GIS & technology | Inquire |
| Comic-Con International: San Diego 2027 | July 2027 (date to follow) | Pop culture & entertainment | Inquire |
| SPIE Optics + Photonics 2027 | August 2027 (date to follow) | Optics & photonics | Inquire |
All information without guarantee; dates may be changed by the organizer. Your show isn't listed? Get in touch – we build booths for all events at the San Diego Convention Center.
30-minute video call via Webex – your booth idea, assessed for free
Not a sales pitch, just a short exchange: you describe your show and goals, we give an initial professional assessment of booth size, options and budget – conveniently via Cisco Webex.
- Free & non-binding
- In German, scheduled in your time zone
- A concrete first assessment instead of a generic brochure
Your booth in four steps
Book a call
Schedule a non-binding online consultation via Calendly.
Concept & quote
We develop the booth idea, design and a transparent fixed-price quote.
Production & logistics
Manufacturing, transport and build-up at the San Diego Convention Center – on time.
Show & dismantling
Support during the show, then dismantling and storage or disposal.
Selected booths
A selection of completed booths – planned and built on-site in San Diego.
On-site project execution by our partner Punch, Inc., San Diego.
Delivered professionally – and genuinely good fun
Our local team combines clean project management with real hospitality. Between build-up and show day there's time for what makes San Diego special: sunshine almost year-round, the Pacific right at your doorstep, the lively Gaslamp Quarter and one of the best craft beer scenes in the USA. You come for the show – and take a genuinely good feeling back home.
San Diego feeling – hospitality meets trade show pros.
Sun & Pacific
Over 260 sunny days a year, beaches and the harbor promenade just minutes from the Convention Center.
Gaslamp & good food
Restaurants, rooftop bars and craft beer – perfect for the team dinner after the show closes.
Local crew, warm & reliable
Contacts who know the city, show you the best spots – and deliver your trade show presence with over two decades of experience.
"Working with us feels like working among friends – professional, reliable and with real joy in your success. That's exactly the feeling you'll take home from San Diego." — Your local team in San Diego
Answers to the most important questions
Can I rent a booth instead of buying?
Yes. We offer high-quality rental booths for shows at the San Diego Convention Center. You pay only for use during the show – including planning, build-up, dismantling and disposal. Purchasing a custom booth is also possible on request.
Do I get German-speaking consulting?
Yes. Standbuilder International, Inc. supports German and European exhibitors with German-speaking contacts and an on-site team in the USA.
Which services are included?
On request we handle the entire process: concept and design, booth construction, logistics, transport, build-up and dismantling, furnishing, technology and coordination with the San Diego Convention Center.
Where are the booths planned and built?
Design, planning and production are handled by our local team directly in San Diego. This shortens distances, saves transport costs and enables fast responses to last-minute changes during build-up and the show.
How do I start a project?
Book a free, non-binding online consultation. We discuss your show, booth size and goals and create a tailored quote.
What is "drayage" and who pays for it?
Drayage is the union-handled transport of your freight from the loading dock to your booth and back after the show, organized by the show's General Service Contractor (GSC). It is billed per 100 lb (cwt). In San Diego, typical rates are USD 1.30 to 2.20 per cwt, plus minimum charges and surcharges for oversized, weekend, or after-hours delivery. We include drayage transparently in our quotes and coordinate the delivery window with the GSC so you don't get surprised by add-on invoices.
Do I need an ATA Carnet for exhibition gear from Germany?
An ATA Carnet makes sense when you temporarily import your own exhibits, tools, or demo equipment into the USA and re-export them after the show. It saves you US customs duties and taxes on re-entry and speeds up clearance. In Germany, Chambers of Industry and Commerce (IHK Munich, IHK Berlin, etc.) issue carnets – plan for 5 to 10 business days of lead time. Consumables such as giveaways and brochures do not belong on the carnet; they are handled separately as a regular import. On request we manage the carnet process together with our freight forwarder.
Which visa do my booth staff and technicians need?
Pure business activity at the booth – meetings, sales, lead capture – is normally covered by ESTA (Visa Waiver Program), assuming a German biometric passport and a stay under 90 days. Hands-on technical work such as booth construction, installation, or repairs typically requires a B1 visa "in Lieu of H1B," applied for at the US embassy with several weeks of lead time. We recommend letting our US team handle build-up and dismantling, so that your own staff travels purely as business visitors.
Who arranges power, internet, and furniture at the booth?
Power, internet/Wi-Fi, compressed air, water, and furniture at the San Diego Convention Center are ordered exclusively through the official service contractors – typically Edlen Electrical for power, Smart City Networks for internet, and GES or Freeman for furniture, depending on the show. Order deadlines are tight and early-bird discounts usually end 30 days before move-in. We submit all orders for you, coordinate with the Convention Center, and consolidate the invoices into a single proposal.
How do California union rules work for set-up and dismantling?
At the San Diego Convention Center there are clear union jurisdictions: Carpenters, Decorators, Electricians, and Riggers each cover specific scopes of work. Certain tasks must be performed by the General Service Contractor's union labor, while others may be done by exhibitor staff – generally if no power tools are involved and the work is performed by full-time employees of the exhibiting company. We know the boundaries and plan your build-up so that you neither violate the rules nor pay for union labor you don't actually need.
How are my booth and goods insured?
The San Diego Convention Center requires General Liability insurance, typically with USD 1 million per occurrence, naming the Convention Center and the GSC as "Additional Insured." Marine cargo insurance covers your goods from the factory through return shipment. We provide a template for the Certificate of Insurance and can broker short-term show insurance through US partners if your German policy does not cover the United States.
How much lead time do I need for custom-built vs. Aluvision system booths?
Rule of thumb: A custom-built booth needs 12 to 16 weeks from the initial brief, because design, engineering, production, and logistics must run in sequence. Aluvision system booths are modular and can be planned at shorter notice – 6 to 8 weeks are usually enough for a full booth including branding and LED integration. For last-minute requests under four weeks we openly discuss trade-offs: feasible, but with rush surcharges on materials and logistics.
What does a trade show booth in San Diego typically cost?
A realistic indication without yet knowing your requirements: a 10 × 10 ft (~9 sqm) Aluvision rental booth with graphics and basic furniture in San Diego typically runs USD 8,000 to 14,000 all-in. A 20 × 20 ft (~36 sqm) custom-built rental booth with hanging banner, lounge, and LED wall typically runs USD 45,000 to 90,000, depending on materials, technology, and drayage. On top come exhibitor services (power, internet) and rigging where applicable. After a 30-minute call we send a concrete quote that breaks out every cost block transparently.
Which trade shows take place at the San Diego Convention Center?
Key segments are Medical and Life Sciences (Anesthesiology / ASA Annual Meeting, TCT, Cell Bio, Advanced Therapies Week, SCCM Critical Care, CROI, ASCRS, AANS), IT and geospatial technology (ESRI User Conference), Optics and Photonics (SPIE Optics + Photonics), Entertainment (Comic-Con International), Biotech manufacturing (Biomanufacturing World Summit, BioProcess International US West), Renewables (Intersolar & Energy Storage North America), and Defense (WEST). We maintain the current calendar of relevant shows in our llms.txt and on the per-city pages.
Can we bring existing booth elements from Germany?
Yes, that is possible. We review in advance which parts are worth shipping to the US – branding graphics, small furniture, exhibits – and which are better sourced locally to save on carnet, drayage, and storage. US power (120 V / 60 Hz) and the different plug system often require adjustments or adapters for electrical components; hazardous or special goods need their own permits. Before shipping, we send you a packing list with a feasibility recommendation.
Ready for your presence in San Diego?
Book a free, non-binding consultation now – we'll get back to you with a suitable proposal.
Book a slot on Calendly